FILE #01
The niche
open the file ↗
STATUS: UNDER REVIEW
The niche
The thing you somehow became known for forever.
THE BUSINESS BREAKOVER · 12-MONTH REINVENTION CONTAINER
Starting over without starting from scratch.
You’ve changed. Your business hasn’t.
You built something real. An audience. Offers. Expertise. IP. A reputation. Maybe it still makes money. Maybe, from the outside, there’s absolutely nothing wrong with it.
There’s just one increasingly inconvenient problem: you don’t fucking want it anymore.
Or at least, you don’t want this version of it.
THE BUSINESS PROBLEM UNDER THE BUSINESS PROBLEM
You built a business that changed your life. Then your life changed you.
We talk a lot about building a business that changes your life. We don’t talk nearly enough about what happens when your life changes you, and your business doesn’t change with the you you’re becoming.
Maybe it was a relationship breakdown, a loss, parenthood, burnout, a spiritual awakening, a health scare, a career change, or some enormous internal shift you’re still trying to put words around.
Maybe nothing exploded at all. Maybe you simply woke up one day and realised the thing you spent years working towards doesn’t feel like success anymore.
Your website hasn’t received the memo. Your Stripe account definitely hasn’t. And your audience still knows you for that thing.
So you keep going because there are clients to serve, income to protect and years of work wrapped up inside this thing. Not necessarily because you’re choosing it. Because starting again sounds fucking exhausting.
CASE FILE 01
THE RELATIONSHIP
So... are we actually breaking up?
BEFORE WE SET FIRE TO ANYTHING
But do you actually need to break up?
I am not here to help you torch a perfectly good business because you had one rough quarter and suddenly decided your niche is spiritually misaligned.
Sometimes the relationship is over. Sometimes you’ve simply stopped talking. Sometimes you still love the business and hate the terms of the relationship.
You may need different boundaries, a different offer, a new audience, a change in delivery, better marketing, more capacity, less capacity, or to deal with the resistance making something you genuinely want feel difficult.
There’s a big difference between “I don’t want this” and “I don’t want it like THIS.”
We’re figuring out what still belongs to you, what you’ve genuinely outgrown, and what has simply become difficult because there’s something deeper underneath it that needs attention.
The goal isn’t to blow up your business. It’s to stop building your future around something you’ve already outgrown.
plot twist: you might still want it
CASE FILE 02
THE EX FILES
What are we keeping from the relationship?
THE EX FILES
So... what are you actually breaking up with?
Maybe it is the whole business. Or maybe it’s one part of the relationship that’s making the rest feel unbearable.
FILE #02
The offer
open the file ↗
STATUS: IT'S COMPLICATED
The offer
Profitable, sensible, and making you want to fake your own death.
FILE #03
The audience
open the file ↗
STATUS: CHECKING COMPATIBILITY
The audience
People you once loved serving, but no longer feel called to.
FILE #04
The model
open the file ↗
STATUS: TERMS MAY CHANGE
The model
The way you sell, deliver, launch, scale or spend your Tuesday afternoons.
FILE #05
The expectations
open the file ↗
STATUS: BOUNDARIES REQUIRED
The expectations
Because being good at something is apparently a lifelong subscription.
FILE #06
The identity
open the file ↗
STATUS: FORMER SELF ON FILE
The identity
The version of you who built this business in the first place.
DRAG / SCROLL THROUGH THE FILE DRAWER
because apparently we kept receipts 💋
The version of you who built this business needed something from it. Money. Freedom. Recognition. Safety. Proof. Belonging. A creative outlet. A way out of employment. Somewhere to put everything you’d learned and lived through.
Maybe the business gave them exactly that. It did its job.
That doesn’t mean you owe it another five years.
Do not confuse familiarity with alignment. Do not confuse demand with desire. Do not confuse an audience expectation with a life sentence.
we’re keeping the IP, babe
CASE FILE 03
THE REBOUND ERA
Please don’t marry your first new niche.
🚫 DO NOT TEXT YOUR EX-NICHE
A PUBLIC SERVICE ANNOUNCEMENT
Please don’t build a rebound business.
When you finally admit something is over, the temptation is to replace it immediately.
New niche. New offer. New brand. New Instagram bio. THIS IS WHO I AM NOW.
Ask me how I know. 🙃
When I knew I was done being “the Bundles girl”, I moved deeper into spirituality, hypnosis and the work that felt alive for me again. That became WooPreneur. WooPreneur led me into running summits. The summits helped birth Hypnotic Akashic Awakening.
And for a while, I thought I’d found the new business. Except I hadn’t. I’d found another piece of myself.
None of it was wasted. HAA wasn’t wrong. WooPreneur wasn’t a mistake. It was all part of the reinvention.
I just did the thing we do when we’ve finally escaped a relationship we’ve outgrown and meet something that makes us feel alive again: I assumed I had to marry it.
You don’t.
You’re allowed to flirt with an idea. Test it. Sell it. Try it on. Learn from it. Keep parts of it. Change your mind.
MY NEW NICHE IS DEFINITELY:
NOPE. Please stop proposing to niches you’ve known for three days. 💥
Because a new niche won’t fix an old pattern.
THE GOOD NEWS
Starting over doesn’t mean starting from scratch.
Nothing is lost.
You are not back at square one. You are not the person who started their first business with a Canva login, eleven Instagram followers and no fucking clue what a funnel was.
You know how to build. You know how to sell. You know how to serve people. You have skills, IP, clients, relationships, stories, expertise, evidence and discernment.
Some of your existing business may come with you. Some may be repositioned. Some may be sold. Some may be archived. Some may need a tasteful ceremonial funeral.
This is not about deleting your business history. It’s about deciding what deserves a place in the next chapter.
WHAT MADE MONEY
Evidence, not obligation.
Evidence, not obligation.
WHAT STILL FEELS LIKE YOU
Keep the parts that belong.
Keep the parts that belong.
WHAT CAN BE REPURPOSED
IP, stories, skills, audience, assets.
IP, stories, skills, audience, assets.
ABSOLUTELY FUCKING NOT
The pieces we clearly do not want to bring into the next chapter.
ARCHIVED
thank you for your service. goodbye. 👋
THE MESSY MIDDLE
So, what exactly is a Business Breakover?
Think of it as the bit after the breakup montage.
The bit where you’ve admitted something needs to change, but before you accidentally download three new niches at 11:47pm and announce that one of them is The One.
The Business Breakover is the space between “This doesn’t fit anymore” and “This is what I’m building now.”
It’s not a rebrand. It’s not a beginner business course. And it’s not somebody else’s seven-step model dressed up as reinvention.
It’s a guided process for established entrepreneurs whose identity has changed faster than their business has.
We work out what’s actually over, what still belongs, who you’re becoming and what kind of business could support that person.
Then we take it out of your journal and put it into the real world.
Because eventually, somebody has to buy the fucking thing.
STEP ONE: DEFINE THE RELATIONSHIP
First, we figure out your relationship status.
Not every business needs a dramatic breakup speech. Sometimes you still love it. Sometimes you’ve grown apart. Sometimes you’ve emotionally moved out and are only hanging around because the joint bank account is convenient.
WE NEED TO TALK
Something isn’t working.
The relationship may still be worth saving. Maybe you need different offers, boundaries, marketing, delivery, audience or capacity.
You may need renegotiation, not reinvention.
WE’VE OUTGROWN EACH OTHER
You’ve changed. It hasn’t.
The business still works. You’re still good at it. People may still want it. But it doesn’t fully fit anymore.
This is core Breakover territory.
IT’S OVER
You’re done.
There is no “maybe we just need date night”. You want your metaphorical belongings, your IP and whatever wisdom you can salvage from the wreckage.
Then you want to move the fuck on.
BEFORE WE BUILD WHAT’S NEXT
We need to know who’s building it.
You cannot build the right next business from an identity you’ve already outgrown.
Your business was built around a version of you. What they valued. What they needed. What they thought success looked like. What they were willing to tolerate. What they believed they had to prove.
When your identity shifts, there can be a strange lag where your external life is still organised around someone who doesn’t fully exist anymore.
This is business reinvention. But we are not only working on the business.
My work combines practical business strategy with subconscious, nervous-system, identity and spiritual work.
We may work with EFT, hypnosis, NLP, parts work, nervous-system regulation and Hypnotic Akashic Awakening. We may explore purpose, values, soul contracts, identity, desire and the future self you’re becoming.
You do not need to arrive with a crystal collection and your spirit guides on speed dial.
You do need to be open to work that goes beyond conventional business strategy.
Because if all you want is someone to look at your funnel and tell you which button to make bigger, this isn’t that.
CASE FILE 04
THE BREAKOVER
The three things we keep coming back to.
HOW WE WORK
The Breakover Method.
These aren’t three neat modules you complete once and never revisit. They’re the three processes we move through repeatedly as your next business takes shape.
Remember
Who are you now, and what still belongs to you?
We excavate the old business and the identity that built it. Your values, strengths, purpose, desires, lifestyle, capacity, money, spirituality and future.
Then we pull the old business apart: offers, IP, audiences, ideas, revenue, reputation and expertise.
What would you build if you were creating a business you actually wanted to keep choosing?
PAST SELFwho built this
CURRENT SELFwho no longer fits here
BECOMING SELFwho wants room now
TOTALnothing wasted
Rewire
Because knowing you want something different doesn’t automatically make change feel safe.
This is where the sunk-cost situationship appears: “I spent years building this”, “What if my audience leaves?”, “What if I choose wrong?”
We work with subconscious and nervous-system patterns using tools such as EFT, hypnosis, NLP, parts work and HAA where appropriate.
You’ve done this before. You can do it again.
Knowing what you want and feeling safe enough to choose it are two different things.
your nervous system would like a wordReclaim
Then we take the new thing out on a few dates.
Test audiences. Reposition IP. Create offers. Sell them. Deliver them. Get paid.
Then ask two different questions: Does the market want this? And do I still want this now that it’s real?
Your first positioning isn’t a blood oath. We test, learn, refine and launch again.
CURRENTLY FLIRTING WITH: NEW OFFER
OLD IP IN A NEW OUTFIT
NEW AUDIENCE?
DIFFERENT MODEL?
yes, eventually somebody has to pay you
THIS ISN’T A KAJABI DRIP SCHEDULE
Reinvention isn’t linear.
You may think you’ve found the next thing, test it and realise you haven’t. Good. That’s information.
You may discover a visibility fear you didn’t know was there. Back to Rewire. You may realise an offer you were ready to throw away actually belongs in the next business. Back to Remember.
You may discover you don’t hate the idea at all. You hate the way you were trying to deliver it.
RememberWho am I now?
ExploreWhat might fit?
TestWhat happens in reality?
IntegrateWhat did I learn?
ReclaimWhat am I choosing?
↺ new evidence? go back. reassess. choose again.
Not a straight line. Not a total spiral either. More like: learn, loop, choose again.
CASE FILE 05
THE NEW RELATIONSHIP
Let’s see if we actually want to keep dating this business.
INTEGRATION MEANS SOMEBODY BUYS IT
Your Breakover happens in the real world.
I have absolutely no interest in helping you achieve profound spiritual clarity about your new business while your Stripe account develops tumbleweeds.
Eventually, the inner transformation needs an external expression. You need to make something, sell it, deliver it, get paid, and see how it feels once it stops being a beautiful theoretical possibility and becomes Tuesday afternoon client delivery.
By the end of the process, we’re working toward:
A clear audience. A business model that supports your actual life. An offer tested with real humans. Positioning and messaging that fit. A sales page. An ecosystem. Clients. Revenue. A refined second iteration or launch. And a clear direction for what you’re building next.
Not a 27-page business plan you’ll never open again. A business you can actually see yourself staying in a relationship with.
HOW THE CONTAINER WORKS
You get 12 months because reinvention doesn’t happen on a content calendar.
This isn’t 12 months of lessons. It’s a 12-month container for identity transformation, business reinvention and integration.
Some stages will move quickly. Others won’t. You may have one conversation or HAA session that changes the way you see your entire business. Great. You may then need several weeks to work out what the fuck that means. Also great.
Sometimes integration means action. Sometimes it means giving what surfaced enough space to reveal whether it’s truth, fear, grief, resistance or your nervous system screaming:
EXCUSE ME, WHAT ARE WE DOING?
That’s why there’s room.
START WHEN YOU’RE READY
Not when the next cohort starts.
There isn’t one.
The Business Breakover is an evergreen 12-month container. When you join, you begin at your beginning.
You’ll start with a private Breakover Mapping Session with me so we can understand where you are now, who you were when you built this business, who you’re becoming and what needs attention first.
Then you move through the core pathway at your own pace while joining the live room in real time.
You’re not joining a school year.
You’re joining a reinvention room.
Different stages. Same room. Very useful conversations.
INSIDE YOUR 12-MONTH BREAKOVER
Structure when you need it. Support when the next layer appears.
Private Breakover Mapping Session
A deep starting-point session with Bree to map your identity shift, existing business, what you’ve outgrown and where your reinvention begins.
The Business Breakover Pathway
The core Remember → Rewire → Reclaim curriculum, combining inner transformation with practical business reinvention.
Fortnightly Live Coaching + Hot Seats
Bring what you’re actually navigating: strategy, offers, messaging, money, identity, fear, launches, decisions and all the messy bits in between.
Group Transformation Work
Hypnosis, Hypnotic Akashic Awakening, EFT, NLP, parts work and nervous-system support woven into the process where they serve the transformation.
Experimentation + Implementation
Test offers, audiences, positioning and business models in the real world instead of trying to think your way into the perfect answer.
The Breakover Community
Ongoing support between calls for questions, decisions, wins, wobbles and the occasional business existential crisis.
Pop-Up Labs + Challenges
Responsive workshops, clinics and implementation sprints based on what the room actually needs.
Optional Private Deep-Dive Support
Additional private HAA, Akashic, strategy or personalised support can be added when your reinvention needs more individual attention.
You don’t need to have it all figured out in nine months. That’s why you get a year.
IS THIS YOUR RELATIONSHIP STATUS?
The Business Breakover is built for two kinds of “I’m done.”
💔
We’ve Outgrown Each Other
“I’ve changed. My business hasn’t.”
- Your business still works, but you’re increasingly disconnected from it.
- You’ve gone through a life, identity or spiritual shift and your business hasn’t caught up.
- You have ideas for what could come next but don’t know which are genuinely you.
- You’re scared changing direction means throwing away years of work.
- You feel trapped by what your audience expects or what you’ve become known for.
- You want reinvention without unnecessarily burning everything down.
🚪
It’s Over
“I know I’m done. I just don’t know what the fuck comes next.”
- You know you don’t want to keep running this version of your business.
- You’ve mentally checked out but practical, financial or identity attachments are keeping you there.
- You’re not sure who you’ll be without the thing you’ve become known for.
- You want to decide what gets sold, transferred, repurposed or retired.
- You don’t want to leap into another niche simply because you need an answer.
- You’re ready to leave well and build again.
❤️🩹
Maybe you just need to renegotiate.
If you still want the business but hate the workload, offer, delivery, marketing or current terms of the relationship, you may not need a Breakover yet.
Start with The Business Break-Up Plan and work out what you’re actually breaking up with.
THIS IS PROBABLY NOT FOR YOU IF...
You want strategy without the inner work.
You want someone to simply tell you which niche will make the most money, hand you a plug-and-play model, or help you bypass the identity transformation happening underneath the business problem.
You also need to be open to spiritual, subconscious and energetic work. You do not need to believe everything I believe. You do need to be curious enough to explore.
NOT SURE WHICH ONE YOU ARE?
Take the free Business Break-Up Audit.
Maybe you can’t tell whether you’re burnt out, bored, scared, resisting the next level, clinging to something because it makes money, or genuinely done with the business you’ve built.
The Audit takes about two minutes and looks at six parts of your relationship with your business: desire, identity, energy, attachment, fit and future.
It won’t tell you to burn your business down. It will help you understand what might actually be going on underneath the “I don’t fucking want to do this anymore” feeling and what to explore next.
Already know you’ve outgrown it or you’re done? Keep scrolling. Your Breakover awaits.
You are not buying twelve months of content. You are buying enough room to become someone new without pretending the practical stuff can catch up overnight.
integration > rushingREADY FOR YOUR BREAKOVER?
You’ve spent years building the business you have.
The next 12 months are about making sure you don’t spend the next five building another one you eventually need to escape.
The Business Breakover gives you a full year to remember what you actually want, work through what’s keeping you attached to what you’ve outgrown, experiment with what comes next, and turn it into a business that can make money and still feel like yours.
PAY IN FULL
12-Month Business Breakover
$4,444 USD
One payment for your full 12-month Business Breakover.
PAY MONTHLY
12-Month Payment Plan
$377 USD
per month × 12 months · $4,524 USD total
PAY-IN-FULL BONUS
Value: $297 USD
💋 Private Breakover Deep Dive
Pay in full and receive an additional private 1:1 session with Bree to use anytime during your 12 months for deeper strategy, HAA, subconscious work or personalised support.
Join anytime. Your 12 months begin when you do.
YOUR BREAKOVER INCLUDES
A full year in the reinvention room.
💔 Private Breakover Mapping Session
📓 Remember → Rewire → Reclaim pathway
🔥 Fortnightly live coaching + hot seats
🔮 Group HAA, hypnosis, EFT, NLP + transformation work
💋 Business experimentation + implementation
🛋️ Breakover community support
⚡ Pop-up labs, workshops + challenges
🗓️ 12 full months of support
WE ARE NOT JUST THINKING ABOUT YOUR NEXT BUSINESS
We are building one.
During your Breakover, the goal is to take your new direction into the market, test it with paying clients, refine it and sell it again.
I’m not promising you’ll make a specific amount of money. But I am building this process around the intention that your new business begins generating revenue while you’re still inside the container.
You’re not spending 12 months preparing to start over. You’re starting over while we’re together.
THE “YES, BUT...” SECTION
Frequently asked questions.
What if I don’t know what I want to do instead?
Perfect. That’s literally why you’re here. The Breakover is designed for the messy middle between “this doesn’t fit anymore” and “this is what I’m building now”. You do not need to arrive with the next niche, offer or business model figured out.
What if I’m not sure whether I actually need to reinvent my business?
That discernment is part of the work. We are not starting from the assumption that everything needs to go. We’ll distinguish resistance from genuine incongruence and work out what still belongs, what needs renegotiating and what you’ve actually outgrown. If you need help assessing before you commit, take the free Business Break-Up Audit first.
Do I need to be spiritual?
You don’t need to arrive with any particular belief system, and you don’t need previous experience with spiritual or subconscious modalities. You do need to be open to exploring them. My methodology integrates practical business strategy with hypnosis, EFT, NLP, nervous-system regulation, parts work, spiritual exploration and Hypnotic Akashic Awakening where appropriate.
What if I join halfway through the live curriculum?
There is no cohort to “catch up” with. You begin at your own Day 1, start with your private Breakover Mapping Session, move through the foundational pathway at your own pace, and can immediately join the live coaching room wherever the group happens to be.
What if I move faster or slower than everyone else?
That’s expected. This is deliberately not a linear course where everyone must complete the same module in the same week. You have 12 months of containment because identity work, experimentation and integration happen at different speeds. You move through the pathway while using the live room for what you need right now.
Is there private 1:1 support?
Yes. Your private Breakover Mapping Session with Bree is included. Additional private HAA, Akashic, strategy or deeper personalised support can be added separately if you want more individual support during your reinvention.
Is this for newer business owners?
Generally, no. The Breakover is designed for established entrepreneurs who already have a business history to work with: offers, skills, experience, IP, audience, clients, revenue, reputation or some combination of those. This is starting over without starting from scratch.
Is this just mindset work?
No. The inner work is here because the identity underneath the business matters, but you will also be making practical decisions about audience, offers, positioning, messaging, business model, sales, launches and revenue. Inner transformation and real-world integration happen together.
Can the new business start making money while I’m inside the program?
That’s the intention. We’ll work toward testing your direction with real humans, selling a beta or first iteration, refining what you learn and taking it to market again. No specific financial outcome is guaranteed, but this is not a year of sitting around thinking about what you might build one day.
ONE LAST THING
You’re allowed to want something different.
You don’t have to keep choosing a business simply because you once chose it.
You don’t have to spend another year doing something you’ve outgrown because you’ve already spent five years building it.
And you don’t have to burn the whole thing down to begin again.
You can honour what it gave you. Take what still belongs to you. Leave what doesn’t. And build from the person you’ve become.
The next business doesn’t need to erase the last one. It gets to be built from everything the last one taught you.
Starting over without starting from scratch.
So... what are we flirting with next? 💋