THE JOURNAL · NOTES FROM THE MESSY MIDDLE
Break-up notes, business strategy, and the occasional 🔮.
We talk a lot about building a business that changes your life. We talk much less about what happens when your life changes you — and the business you built doesn't change with the person you're becoming.
Listen to the episode →You finally decide you're done — and almost immediately, the old thing reappears. That's not a setback. That's the test of whether your decision has become an identity.
Read the essay →On paper it's a collection of letters. In practice it's an identity — and sometimes the name you're carrying belongs to the person you were, not the one you're becoming.
Read the essay →