You built a business that changed your life. Then your life changed you.
Maybe the business still works. Maybe it still makes money. Maybe everyone else thinks you'd be insane to walk away from it.
There's just one inconvenient problem: you don't want it anymore.
I help established soul-led entrepreneurs who've fallen out of love with their business figure out what they actually want instead — and build something that fits who they are now.
Approx. 2 minutes. No awkward “we need to talk” text required.
Case file 002 · the thesis
We talk a lot about building businesses that change our lives. We barely talk about what happens next.
Which is: our lives change us. And the business doesn't change with the person we're becoming.
Falling out of love with your business doesn't automatically mean burning everything down. There are four honest options, and most people never stop long enough to work out which one they're actually in.
Recommit
You still want this. It just needs your attention back.
Renegotiate
The business is fine. The terms are not.
Reinvent
You've outgrown each other. Something has to change shape.
Leave
You already know. You're just looking for permission.
First, figure out which one. Then we build. ↓
Free · 2 minutes · brutally clarifying
The Business Break-Up Audit 💔
Twenty-four honest statements across desire, identity, energy, attachment, fit and future. At the end you get your relationship status with your business, plus three questions worth sitting with.
Who's asking
Hi, I'm Bree. I'm currently breaking up with a business too.
Apparently I became a business reinvention expert the expensive way.
I built businesses that worked. I became known for collaboration and bundles. I built IP, audiences, offers, launches — the whole respectable portfolio.
And then I realised the business I'd built no longer fitted the person I was becoming. So I did what most people do when they can't name it yet: I experimented. WooPreneur. Spiritual business. Summits. Hypnotic Akashic Awakening™.
Some of it became permanent. Some of it was a stepping stone. None of it was wasted.
All of that happened while my life was changing dramatically, which is the part nobody puts in the sales page. That lived experience sits on top of years of business strategy and training in hypnosis, NLP, EFT, identity and subconscious work.
I don't just help you decide what business to build next. I help you work out who the hell is building it.
Yes, there's still woo in here 🔮
Same tools. Completely different container.
I'm still a Clinical Hypnotherapist, NLP and EFT practitioner. I still work with identity, subconscious patterns, nervous-system regulation, Akashic work and Hypnotic Akashic Awakening™.
Because figuring out what you want next is rarely just a strategy problem. You can build the world's prettiest new offer suite and still drag every old fear, identity attachment and “but I've already spent five years on this” belief straight into it.
Sometimes you know exactly what you want next and your nervous system still has approximately 47 objections. That's where the subconscious work comes in.
Strategy tells us what we're building. The deeper work helps us become someone willing to build it.
Case file 003 · where to go from here
Four doors. Start wherever you actually are.
Start here · free
💔 The Business Break-Up Audit
What's your relationship status with your business? Two minutes, twenty-four statements, one honest answer.
Take the auditCommunity
❤️🩹 Starting Over Society
For people navigating changes in business, life and identity — including The Reinvention Diaries, my private behind-the-scenes podcast.
Join Starting Over SocietyNext step
💔 The Business Break-Up Plan
Work out what you're actually breaking up with, and what happens next. Three pathways: renegotiation, reinvention, conscious uncoupling.
Get it inside SocietyThe signature work
🔥 The Business Breakover
Starting over without starting from scratch. A 12-month reinvention container for established owners who know the current chapter is over.
Discover the BreakoverOne question
What would your business need to look like for you to keep choosing it?
If you can't answer that in a sentence, start with the audit. It's free, it takes two minutes, and it's more honest than most business strategy sessions.